Embrio The joy of possibility

The centre for assisted reproduction


EmBrio – This word is coined by combining two words embryo (unborn child) & brio (high spirited).

Most of the times, couples who face difficulty in conceiving a child go through distress. Therefore we wanted to design an identity that is joyful, vibrant, happier and lighthearted. Instead of hope, create the joy of possibility for the couple to experience parenthood.

The identity indicates the flower blooming in a womb through the letter “O” of EMBRIO. Four petals of the flower is inspired from the 4 cell stage growth of an embryo. Proposed colours and spray of petals across the visual language make the identity come alive.

What we did

Brand Identity | Communication Collaterals | Environment Graphics | Website

Embrio Inspiration Embrio Logo Embrio Petals Embrio Stationery


Embrio Brochure

Environment Graphics

Embrio Environment Graphics



Embrio Website

Client: EmBrio, IVF Centre
Sector: Healthcare