EmBrio – This word is coined by combining two words embryo (unborn child) & brio (high spirited).
Most of the times, couples who face difficulty in conceiving a child go through distress. Therefore we wanted to design an identity that is joyful, vibrant, happier and lighthearted. Instead of hope, create the joy of possibility for the couple to experience parenthood.
The identity indicates the flower blooming in a womb through the letter “O” of EMBRIO. Four petals of the flower is inspired from the 4 cell stage growth of an embryo. Proposed colours and spray of petals across the visual language make the identity come alive.
Brand Identity | Communication Collaterals | Environment Graphics | Website
Client: EmBrio, IVF Centre