The challenge was to help the client move from the previous association Cotmac Electronics to the new name. We proposed the name Velox. The name Velox is a latin word meaning “swift” or “rapid” and it defines the attributes and business strategies of the client. We design the visual identity that is dynamic and translates the essence of swift. By overlapping “V” of Velox and “A” of Automation we derived the single stroke that moves forward with vigour. The essence providing optimum solutions with speed has been communicated in visual language across all collaterals by exploiting the usage of dynamic stroke.
Naming | Brand identity | Communication Collaterals | Exhibition Panels
Client: Velox Automation Pvt. Ltd.